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Considered purchase : ウィキペディア英語版 | Considered purchase
A considered purchase is a complex buying decision with a high degree of financial and/or emotional risk and reward.〔http://www.mediapost.com/publications/article/130774/impulse-vs-considered-purchase-strategy.html〕 This process requires meaningful investigation and comparison by key decision makers and influencers prior to a transaction.〔http://www.wingmanadv.com/what-motivates-your-consumer-to-make-a-considered-purchase〕 All purchase decisions fall along a spectrum of complexity and consequence depending on the variables and relevant information involved.〔http://nelsonschmidt.com/considered-purchase-marketing〕 Unlike an impulse purchase, a considered purchase typically has a long purchase cycle and significant consequences. Considered purchase decisions exist in both the consumer and commercial realms involving both products and services. ==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Considered purchase」の詳細全文を読む
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